Let’s Make Shapes

This was a poster i did for a project based on advertising a typeface.

Neue Kabel is a typeface that has history and experience, from Koch’s original Kabel in the 1920s to Kabel ITC in the 1970s it has grown and matured, Neue Kabel doesn’t hide from its history and keeps the best elements from its previous iterations, yet it strives to keep modern and up to date. With its 18 weights it’s more versatile than it ever was. With its geometric form it’s clean and simple yet keeps the retro aesthetic.